January - May 2026
Position: Team Manager and In-house Team Designer
CSULB Brand Workshop
Client: Korean Suul Institute
Our goal was to design branding and packaging explorations for K-SSAL, a project devoted to bringing back several dozen varieties of indigenous Korean rice to sell in the global market. This project was about more than just a product; it was about heritage and a history nearly forgotten. My team had the pleasure of designing the varieties historically cultivated on Jeju Island. As a team, we presented our work. Individually, we each created a few directions the client could explore once they're ready. Below are the directions I experimented with.
